Weekly update · Week 2

New featureImprovement

What's New at Synup — September 2026, Week 2

Give your clients a marketing agent under your agency’s brand, inside a reimagined client portal. This week also brings background Google location imports and updates to reporting, billing, account settings, webhooks, and API keys.

ListingsPlatformReviewsAnalytics

3 updates

Major improvements

05
ImprovementListings

Investigate Listings totals without guessing what they include

An account manager reviewing a group of locations can now see both the synced publisher listings and the total publisher listings checked across the selected active locations. Publication coverage remains separate: a healthy connection confirms the account connection, not that every publisher profile is live.

Archived locations are excluded from duplicate and Analytics totals. If the totals point to a problem, missing-profile, category, publisher, and duplicate issue links open the corresponding workflow while keeping the selected locations in context.

WhereListings

Synup Listings overview showing location health, duplicates, connection issues, and Google profile completeness.
06
ImprovementReviews

Go from a Reviews report to the reviews needing attention

A team reviewing reputation performance can follow topic and negative-review links into the matching Inbox queue or a specific review. Overview, Inbox, and Analytics use the same selected active locations and exclude removed reviews from their totals.

Selecting All Locations changes an individual-location view to the current client's roll-up. Browser Back restores the previous Reviews view. Removed reviews remain read-only, and Analytics offers Retry when a report cannot load.

WhereReviews → Overview, Inbox, and Analytics

Synup Review Analytics showing review totals, rating, response rate, and a twelve-month trend.
07
ImprovementListings

Keep valid Google profile changes moving

If Google rejects one field group in a bundled profile update, Synup removes that group and retries the remaining changes. Address and phone failures stay visible with Google's returned reason, giving the team a specific place to start its investigation.

A new Google connection stays In progress until Google confirms the profile. During the first 24 hours, temporary errors retrieving Google performance data do not trigger Reconnect needed. If Synup cannot retrieve the profile from Google, the connection shows the reason returned by Google.

WhereLocations → Edit profile and Listings connections

4 updates

More improvements

08
ImprovementPlatform

Keep profile and privacy controls in one place

Settings → Profile now brings together the account holder's photo and name, password controls, and browser privacy choices instead of splitting these settings across the account.

Password controls depend on how the account signs in.

WhereSettings → Profile

Synup Profile settings showing a name, profile photo, and browser privacy choices.
09
ImprovementAnalytics

Keep multi-location overviews focused on the data you need

Listings checks publisher status for the selected locations without repeating the same lookup for each one. Reviews loads the detailed records needed for each chart's date range while preserving lifetime totals.

The Dashboard also loads only the five recent conversations shown on screen. Together, the overviews request less data than before for accounts with many locations or reviews; actual load time still depends on account size and network conditions.

WhereHome, Listings, and Reviews overviews

10
ImprovementPlatform

Subscribe to more webhook events

Webhook subscriptions can now keep external workflows informed about more changes across Synup.

  • Client, location, and team changes: clients and locations created, updated, or archived; connections established, disconnected, or needing reconnection; custom fields created, updated, or deleted; and team members invited, joined, or removed.
  • Listing sync and media outcomes: listing syncs completed or failed, submissions rejected, and media uploaded or processed successfully or unsuccessfully.
  • Reviews, replies, and invitations: new reviews, replies posted or failed, and review invitations sent or failed.
  • Posts and completed reports: posts published or failed, scheduled posts becoming due, boost status changes, post ideas generated or approved, and completed SEO and AEO reports.

Select the events your integration needs in Developers → Webhooks so it can follow up on status changes or completed work. The list is not a complete activity feed: some older Listings sync jobs and media uploaded by the agent do not emit these events.

WhereDevelopers → Webhooks

11
ImprovementPlatform

Change an API key's access without replacing it

Open an API key's row menu to change its access to Read-only, Full access, or custom scopes without creating a replacement key.

The key keeps its current access until you save the change. Full access includes the Agent API and connected capabilities, while Read-only excludes actions. Account permissions and plan limits still apply.

WhereDevelopers → API keys → Edit scopes