Most of our clients don't even know we're using it. And we send the white-labeled reports straight to our clients. The whole process is so streamlined.
Aaron Gobidas
For agencies · White label reputation management
White label reputation management software for agencies
Sell review management under your own brand. Your clients get more reviews and faster replies, all inside a portal on your domain.
14-day free trial Cancel anytime
app.northwind.digital/reviews
Atlas Dental · All locations
FiltersApprove replies
4.7Avg rating
38New this month
96%Response rate
3Awaiting approval
FMarcus T.★★★★★Draft ready
Good cleaning, but I waited 40 minutes past my appointment time.
Drafted reply · Growth Guide
Thanks for the honest feedback, Marcus. A 40-minute wait isn't what we want for anyone, and we've passed this on to the Gilbert team. We hope to see you back soon.
EditApproveGSarah M.★★★★★Replied
Dr. Patel explained every step before starting, and the front desk got me in the same week.
TJenna R.★★★★★Replied
Our kids actually look forward to their checkups now.
Why it's hard to scale
Reputation management is easy to sell and hard to scale
Every local business wants more Google reviews. The work behind them is what eats agency hours.
01
Asking by hand doesn't scale
Requests go out after every visit, for every client, on their own.
02
Replies pile up
All your clients' reviews land in one inbox, with AI drafts ready to approve.
03
Clients can't see the work
Branded reports show their rating climbing and how they compare with local competitors.
04
Resold tools show the vendor's name
Your brand shows up everywhere clients look, and ours never does.
You pay Synup a fixed fee and resell at whatever price you set, so the markup is yours.
Review generation
Get your clients more reviews on autopilot
Set up the ask once per client, then let every visit trigger it.
Send review requests by email or SMS, or give each location a QR code and a shareable link for the counter.
Emails go out from your agency's verified sending domain. SMS runs on a registered toll-free or local number.
Connect the client's CRM and every visit triggers a request. HubSpot, Salesforce and Zoho are among the nine supported, so there's no list to upload.
Google invites open straight into the write-a-review box. Follow-ups stop the moment someone clicks through.
Run a private feedback form as its own channel. Ratings and comments stay in the portal and never post to a public site.
NAfter-visit review request
EmailSMSQR codeLink
AAtlas Dental
How was your visit to Atlas Dental Tempe?
Thanks for coming in today. If you have a minute, a quick Google review helps other families find us.
Leave a review on Google
640Sent
41%Clicked
212New reviews
Triggered from
HHubSpot · after each visitConnected
QFront desk QR code · 3 locationsLive
Review management
Every client's reviews in one inbox
Your team sees a bad review before the client does, and the reply is already drafted.
Reviews from 30+ sources come into one feed out of the box, including Google and Facebook, plus Tripadvisor and Trustpilot. Add more sites whenever a client needs them.
New reviews show up within minutes of being posted, and you can filter the feed by location or rating.
The agent reads each review and drafts a reply in the client's brand voice. You approve the batch, and anything sensitive comes to you first.
Templates with wildcards like the reviewer's name handle routine thank-yous.
Flag fake or inappropriate reviews for reporting right from the inbox.
Review inbox
All sources 38Google 24Facebook 9Tripadvisor 3Trustpilot 2
11 replies draftedApprove 11
GPriya K.★★★★★Draft ready
FDan W.★★★★★Draft ready
GLena V.★★★★★Needs you
Billing charged me twice and nobody has called back.
GDeal Finder 88★★★★★Reported
Competitor tracking
See how every client stacks up against local rivals
Small review tools stop at your client's own profile. Synup also tracks the businesses competing for the same customers.
Competitors are found automatically for each location, or you can add them by name.
See each rival's rating and review volume beside your client's, with net sentiment and star breakdowns underneath.
Theme keywords split into where rivals win and where your client leads, so you know what to fix first.
Walk clients through the comparison to show exactly where the gap is and why the work matters.
Competitors
BusinessRatingReviewsSentiment
Atlas Dental4.7486+72
Smile Studio4.5312+61
Canyon Smiles4.6158+66
Desert Family Dental4.2205+38
Where you leadFriendly staffClean office
Where rivals winWait timesWeekend hours
Client reporting
Show clients what the work is worth
Clients renew when they can see their rating move. Give them the numbers under your logo.
Export review reports as PDF or CSV with your agency's branding.
Ask the agent to build a custom branded report whenever a client wants something specific.
See which topics lift a client's rating and which pull it down, month over month.
Rank a multi-location client's stores by reputation score and response rate.
Topic trends
TopicMentionsEffect on rating
Friendly staff142Lifting
Clean office96Lifting
Wait times51Pulling down
Billing38Pulling down
Growth Guide note
Wait times are the main drag on the rating, and most of those mentions come from Gilbert.
Reputation report
NNorthwind Digital
Atlas Dental reputation report
4.7Avg rating
212New reviews
96%Responded
White label
Fully white-labeled, down to the review request
Synup stays out of sight, so every part of the service points back to your agency.
Put your logo and brand colors on every screen and give the app your own name, down to the favicon.
The client portal runs on your own domain, and every email clients get comes from your agency's domain.
Review requests go out under your agency's name, by email and by SMS.
PDF reports and the review widget clients embed on their website carry your branding too.
Clients can ask your AI assistant about their reviews right inside the portal.
Clients approve review replies from their portal inbox. Anything they ask the assistant to draft comes to your team before it goes live.
AAtlas Dental
Hi Jenna, thanks for visiting Atlas Dental Mesa today. Mind leaving us a quick review? northwind.digital/r/atlas-mesa
atlasdental.com
4.7★★★★★
★★★★★
Dr. Patel explained every step before starting.
★★★★★
Our kids actually look forward to their checkups now.
Reputation and listings run from the same portal, so you can sell them as one local package or add reviews for clients you already manage.
Aaron GobidasFrequently asked questions
What is white label reputation management?
It's reputation management software you resell under your own brand. Your agency runs the review work for clients, and they see your name on everything.
Can I resell Synup's reputation management to my clients?
Yes. You pay Synup a fixed fee and resell to clients at whatever price and markup you choose.
Which review sites does it cover?
30+ review sources out of the box, including Google and Facebook, plus Tripadvisor and Trustpilot. You can add industry-specific sites as needed. Review requests can point to Google, Facebook or any custom URL.
Will my clients see the Synup name?
No. Everything clients and their customers see carries your branding, including review requests and the widget on their website. Synup only shows up in the agency dashboard your team works in.
Do review requests come from my agency?
Yes. Emails go out from your verified sending domain, and SMS requests go out under your agency's name.
Does the AI reply to reviews on its own?
No. It drafts each reply, your team approves, and anything sensitive comes to you first.
Can I track my clients' competitors?
Yes. Competitors are found automatically for each location, or you can add them by name. You then see their rating and review volume beside your client's, along with sentiment and the topics where each side wins.
Which plans include white labeling?
Premium plans and above. It isn't part of the Solo plan.
The AI agent for agencies
Put your name on reputation management
Brand the portal and connect your first client. Their next review request goes out under your name.
14-day free trial Cancel anytime