About Niladri Sarkar
I’ve been practising SEO since 2004 and have a slightly unusual origin story at Synup: I was the first customer and the first hire. So my connection to the company started before I worked here. Outside work, I’m usually chasing the right moment with a camera, preferably somewhere with mountains. My other side quests include football, kettlebells and PlayStation. I’m also a wannabe saucier, though I can claim considerably more experience with search engines than sauces. Travel and landscape photography keep me curious and give me a good excuse to take the scenic route.
Contributions
Articles
Local MarketingSocial media inbox for multi-location brands: who answers what?
A social media inbox for multi-location brands only works when everyone knows who answers what. Get the triage matrix and hand-off checklist to set owners.
Niladri Sarkar
Reviews & ReputationWhite-label reputation management: what has to work behind the logo
Putting your logo on reports is the easy part. Agree the package, the responsibility matrix and the escalation path before you resell white-label reputation management.
Niladri Sarkar
Reviews & ReputationMulti-location review management: who owns the reply to a negative review?
When marketing, customer service and branches can all answer reviews, agree who owns each reply. A practical escalation process for multi-location brands.
Niladri Sarkar
AI Search VisibilityHow to Report AI Overviews and the Local Pack Without Mixing Them Up
Record map-pack presence, AI answer names and linked sources separately. Includes a report worksheet and findings from 12,250 local searches.
Niladri Sarkar
YouTube videos
Social Media Inbox for Multi-Location Brands: Who Answers What?11:19 · Niladri explains how multi-location brands and agencies run social customer service from one inbox: one queue, a clear owner for every message, a simple triage rule and five decisions to make before connecting an account.
White-Label Reputation Management: Beyond the Logo9:00 · Niladri explains what has to work behind a white-label reputation management service: the package, the responsibility matrix, escalation handoffs, approvals and a vendor trial checklist.
Multi-Location Review Management: Who Owns the Reply?10:51 · Niladri explains how multi-location brands decide who replies to a negative review, when to escalate, and how to run the reply as a task with an approver.AI Overviews vs Local Pack: How We Built the Report and What We Found9:10 · Niladri explains how Synup built its AI Overview versus Local Pack study and what the September 2026 snapshots showed.