About Niladri Sarkar
I’ve been practising SEO since 2004 and have a slightly unusual origin story at Synup: I was the first customer and the first hire. So my connection to the company started before I worked here. Outside work, I’m usually chasing the right moment with a camera, preferably somewhere with mountains. My other side quests include football, kettlebells and PlayStation. I’m also a wannabe saucier, though I can claim considerably more experience with search engines than sauces. Travel and landscape photography keep me curious and give me a good excuse to take the scenic route.
Contributions
Articles
Local SEOLocal rank tracking: why two reports disagree, and how to compare them
Local rank tracking reports often disagree. What to check before comparing two reports, the radius trap, blank pins, and when to call it inconclusive.
Niladri Sarkar
Local MarketingSocial media inbox for multi-location brands: who answers what?
A social media inbox for multi-location brands only works when everyone knows who answers what. Get the triage matrix and hand-off checklist to set owners.
Niladri Sarkar
Reviews & ReputationWhite-label reputation management: what has to work behind the logo
Putting your logo on reports is the easy part. Agree the package, the responsibility matrix and the escalation path before you resell white-label reputation management.
Niladri Sarkar
Reviews & ReputationMulti-location review management: who owns the reply to a negative review?
When marketing, customer service and branches can all answer reviews, agree who owns each reply. A practical escalation process for multi-location brands.
Niladri Sarkar
AI Search VisibilityHow to Report AI Overviews and the Local Pack Without Mixing Them Up
Record map-pack presence, AI answer names and linked sources separately. Includes a report worksheet and findings from 12,250 local searches.
Niladri Sarkar
YouTube videos
Local Rank Tracking: Why Two Reports Disagree and What to Check11:12 · Niladri explains why two local rank reports for the same business can disagree, what to check before comparing them, the radius trap, blank pins, why one pin can differ, why tracking is getting harder and how to land on a verdict.
Social Media Inbox for Multi-Location Brands: Who Answers What?11:19 · Niladri explains how multi-location brands and agencies run social customer service from one inbox: one queue, a clear owner for every message, a simple triage rule and five decisions to make before connecting an account.
White-Label Reputation Management: Beyond the Logo9:00 · Niladri explains what has to work behind a white-label reputation management service: the package, the responsibility matrix, escalation handoffs, approvals and a vendor trial checklist.
Multi-Location Review Management: Who Owns the Reply?10:51 · Niladri explains how multi-location brands decide who replies to a negative review, when to escalate, and how to run the reply as a task with an approver.AI Overviews vs Local Pack: How We Built the Report and What We Found9:10 · Niladri explains how Synup built its AI Overview versus Local Pack study and what the September 2026 snapshots showed.