Niladri Sarkar

Niladri Sarkar

CMO, Synup

About Niladri Sarkar

I’ve been practising SEO since 2004 and have a slightly unusual origin story at Synup: I was the first customer and the first hire. So my connection to the company started before I worked here. Outside work, I’m usually chasing the right moment with a camera, preferably somewhere with mountains. My other side quests include football, kettlebells and PlayStation. I’m also a wannabe saucier, though I can claim considerably more experience with search engines than sauces. Travel and landscape photography keep me curious and give me a good excuse to take the scenic route.

Contributions

Articles

YouTube videos

AI Overviews vs Local Pack: How We Built the Report and What We Found9:10 · Niladri explains how Synup built its AI Overview versus Local Pack study and what the September 2026 snapshots showed.